The main focus of this chapter is conducting primary research. This deals with what sources the researcher will use. A lot of times, we do secondary research without even noticing it. However, there are times when primary research will be absolutely necessary. For example: if I were to ask why there are different parking zones at Ball State. I would probably need to interview someone to get the information I seek. It's a good thing the book goes over interviews as well. Like any guide to conducting an interview, the book says to be prepared with questions ahead of time.
I think that the most important information in this chapter was the IMRAD acronym. Introduction, Methodology, Results, Analysis, and Discussion. If a researcher follows these steps, their presentation will come off as more clear and concise. As far as what will help me for this class and future college classes, I think IMRAD will do nicely. I like being able to follow structure and that is exactly what it gives me. A big theme of this chapter was finding your own sources and gathering your own data. To do this effectively in the future, which I'm sure I'll have to do, I should utilize IMRAD.
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